I’m Tony! I love history, genealogy, magical realist literature, and Latin American food.
You found me online! In touch-grass world you can find me experimenting with new technology, from a podcast microphone to a lawn tractor.
I live in beautiful Maryland with the love of my life, four kids, and five cats.
For work, I’m an Associate Vice President at NextAfter, an agency focused on accelerating names, donors, and dollars for non-profit causes who want to scale. As an agency account lead, I love consulting with clients who boldly want to discover what's next in unleashing generosity through marketing and fundraising.
My relentless focus on results--and testing & optimization to get there--is informed by corporate marketing experience using big data analytics to follow customer preferences. I’m still a cabinet nerd from a stint at American Woodmark (NASDAQ: AMWD) where I created fancy predictive models that pretty much said manufacture whatever kitchen cabinets currently aired on HGTV's Fixer Upper.
I’m a growth-focused marketing leader with 13+ years of experience architecting integrated B2C and B2B campaigns, managing multimillion-dollar budgets, and driving customer acquisition, retention, and revenue per unit across digital and traditional channels. Proven success developing go-to-market strategies, optimizing customer lifecycles, and translating complex products into compelling value propositions for diverse customer segments. Deep expertise in segmentation, analytics, and full-funnel optimization to increase unit revenue, reduce churn, and scale high-performing marketing programs